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Post-Purchase Upsell

What the Thank-You extensions do

An overview of the seven Thank-You / Order Status extensions and what each does.

This article is a draft and may be incomplete or change before publishing.

After payment (and after any post-purchase upsell), Shopify shows the order status / thank-you page. Oxify provides seven app blocks (Shopify UI extensions) that add modular content blocks merchants can drop in. Each block can appear on the Thank you page and on the Order status page.

The seven extensions

These are the names you see in Shopify's editor, with the matching widget in the Oxify app:

  • Oxify Banner — Status / promo callout (Banner).
  • Oxify FAQ — Accordion of common questions (FAQ).
  • Oxify Image — A single image, optionally linked (Image).
  • Oxify Rich Text — A heading and body text (Rich text).
  • Oxify Trust Badges — A set of icons with labels (Trust badges).
  • Oxify Video — A Video block exists in the app, but the Oxify editor has no Video widget, so it can't be set up.
  • Oxify Product Recommendation — A second-chance upsell card (Product recommendation, the Order Status Upsell / OTO offer).

How they're enabled

Oxify holds each widget's content and Shopify holds its placement, so you need both.

  1. In the Oxify app, open Thank You & Order Status, then open a funnel (or click Create funnel).
  2. Go to step 2, Upsells. In the Thank You Page Editor list, click the widget you want.
  3. Click Enable, choose Display on, add your content and save.
  4. Make sure the funnel is Active. Widgets only appear when an active funnel (checked in priority order) has triggers that match the customer's order.
  5. Click Open Shopify editor (or go to Settings → Checkout → Customize in Shopify) and add the matching Oxify block to your Thank you page and your Order status page, then save in Shopify.

Widget content is stored per store, not per funnel. For each widget's settings, see "OTO widgets reference".

Difference vs post-purchase

Post-purchase upsell runs before the thank-you page and adds accepted items to the existing order. The Thank-You content blocks (Banner, FAQ, Image, Rich text, Trust badges) run on the thank-you page and only display content — they don't modify the order.

The Product recommendation block is the exception. When a buyer clicks its add-to-order button, the item is added to their existing order and they pay the extra amount on a payment page. If the item can't be added, they're offered a regular checkout link for it instead. An item added to the order that is still unpaid after 30 minutes is removed by Oxify automatically (orders paid on delivery or by manual payment are left untouched).

They're complementary, not competing.

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