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Frequently Bought Together (FBT)

FBT placement rules

Where FBT bundles render and how to control placement.

This article is a draft and may be incomplete or change before publishing.

Product page (PDP)

Renders below the buy box (default position). This is where most FBT impressions and conversions happen.

If your theme supports app blocks for product pages, use Shopify's app block to position the FBT widget precisely — above the description, in a sidebar, or in any custom slot.

Collection page

Optional and uncommon. Renders an FBT module on collection pages for products that match the trigger. Most stores find PDP placement converts better.

Cart drawer

Renders alongside other in-cart upsells inside the Oxify cart drawer. Useful when buyers add the trigger but haven't seen the bundle on PDP.

Start with PDP placement only. Add cart drawer placement once you've confirmed PDP conversion is healthy. Skip collection pages unless you have a specific use case.

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