OxifyOxify
Frequently Bought Together (FBT)

Create an FBT offer

Build your first FBT bundle from scratch.

This article is a draft and may be incomplete or change before publishing.

In the Oxify app menu, open Product Page Upsell, then click Create upsell.

On the Settings tab, under Offer type, choose Frequently bought together. The default is Cross-sell, so change it first — switching the type later resets the button text.

Enter an Internal name (only you see it). Optionally edit the Title shoppers see above the bundle and the Button text (click Add translations above a field to translate it for other storefront languages), then click Continue to Offer.

On the Offer tab, under Trigger, choose which product pages show the bundle: All products, Specific products (click Select products) or Products in specific collections (click Select collections).

Under Offer, choose the products to sell alongside the trigger product: Specific products (click Select products, drag to reorder) or Frequently bought together to use Shopify's recommendations (Related products or Complementary products).

Under Discounts, choose No Discount, Percentage Off or Amount Off (see FBT discount setup), then click Continue to Design.

On the Design tab, pick a Layout (Stacked or Horizontal) and adjust the style, then continue to the Placement tab to see where the bundle will appear (see FBT placement rules).

Check the Status menu at the top of the page (new offers start as Active), then click Save in the save bar.

Pick a focused trigger

The best trigger products are flagship items with obvious accessories. Camera bodies, mattresses, espresso machines, gaming consoles — anything where buyers naturally want extras.

How many products show

Every bundle includes the trigger product — it's pre-checked and shoppers can't uncheck it — plus the products you offer. Design → Layout & style → Maximum products to display caps the total, trigger product included. The default is 3: the trigger plus two offered products.

Shoppers need at least two products checked before the button works. Fewer products keep the pairing obvious; more raise the potential order value but are a bigger ask, so start small and watch the results in FBT analytics.

After you save

Visit the trigger product's page on your storefront in a private window to confirm the bundle shows. If it doesn't, check that the Oxify: Product Upsell app embed is on — see FBT troubleshooting.

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