Choose who sees an offer
Show an offer to everyone or only to some buyers, using all or any conditions and never-show exceptions.
By default an offer shows to Everyone. To target it, add conditions in the offer's Who sees it step.
Add conditions
Open the offer and open its Who sees it step.
Choose Only some buyers. The step now reads "Show when all of these are true:". Change all to any if one matching condition should be enough.
Click Add condition and pick a condition from the list. The list has a Common section and a More… section. Fill in the form. A line under it shows how your rule reads, starting with Reads as:. Click Add condition in the window.
Optional: under Never show when:, click Add exception and add a condition. A buyer who matches an exception never sees the offer.
Click Save. To change a condition later, click Edit next to it. The x icon next to it removes it.
An offer set to Only some buyers needs at least one condition. Otherwise Oxify asks you to "Add at least one condition, or choose Everyone."
How the rules combine
- Never show when is checked first. If any exception matches, the offer is hidden, whatever else is true.
- all means every condition in the list must match. any means one is enough.
- Condition groups. Click Switch to advanced (condition groups) → to build several lists. The step then reads "Show when any group matches" or "all groups match", and each group has its own all or any. Click Add group for more, up to 10 groups. ← Back to simple returns to one list once only one group is left.
- Limits. A list holds up to 20 conditions, and a condition holds up to 50 values, such as codes, countries or tags.
- Unknown means no match. When checkout can't tell something, the condition counts as not matching. It can't make an offer show, and it can't trigger a Never show when exception.
Variants of an A/B test share one audience. See A/B test an offer.
The conditions
| Condition | Matches when |
|---|---|
| Cart contains products | The cart has any of these products or all of these products. |
| Cart contains a collection | The cart has a product from any of the chosen collections. Oxify checks up to 500 products per collection, refreshed daily. |
| Cart total | The cart total is at least or below an amount. |
| Number of items in cart | The number of items is at least or at most a number. |
| Discount code used | Any discount code is used, or One of these codes you list. |
| Buyer's country | The buyer's country is one of the countries you choose. |
| New or returning buyer | Returning: signed in with 1 or more past orders. New: first order, or checking out as a guest. |
| Cart contains product type | A product in the cart has one of the product types you list. The match is exact; capital letters don't matter. |
| Cart contains product vendor | A product in the cart has one of the vendors you list. The match is exact; capital letters don't matter. |
| Cart contains products with tag | A product in the cart has one of the tags you list. Oxify checks up to 500 products per tag, refreshed daily. |
| Cart has a subscription item | Any item in the cart is bought as a subscription. |
| Buyer's language | The buyer's language is one of the languages you choose. |
| Buyer's currency | The buyer's currency is one of the currencies you choose. |
| Date range | Today is between the two dates. Both days are included, in your store's time zone. |
| Random sample of buyers | Show to this share of buyers, from 1% to 99%. Each checkout gets the same answer every time it loads. |
| Customer tag | The signed-in customer has any of these tags or has none of these tags. Guests and signed-out buyers have no tags. |
| Cart attribute | A cart attribute with the Attribute name you type (capital letters matter in the name) is, contains or is set (any value). |
| Quantity of a product | The total quantity in the cart of the chosen products is at least or at most a number. |
| Variant name | An item's variant name is or contains your text, such as "Large". Capital letters don't matter. |
| Product metafield | A product in the cart has the metafield (Namespace and Key) with a value that is or contains your text. The metafield needs Storefront access, which is on by default for definitions made in Shopify admin. |
| Variant metafield | The same, for the variants in the cart. |
| Discount applied | One of the discount codes or automatic discount names you list is in use. Type a name as buyers see it; capital letters don't matter. |
| Total discount | All discounts on the checkout (codes, automatic and Oxify's) add up to at least or below an amount. |
| Customer segment | The signed-in customer is in any of these segments or is in none of these segments. You can choose up to 20. Guests are never in a segment. |
For Customer segment, Oxify lists your Shopify customer segments. If you have none, it says "Your store has no customer segments yet. Create one in Shopify admin › Customers › Segments."
Good to know
- Amounts (cart total, total discount) are set in your store currency. For buyers who pay in another currency, checkout converts them at the store's current rate. If a rate isn't available, cart-total conditions simply don't match.
- Tags and segments are looked up for signed-in buyers when checkout loads, and checkout waits up to 2.5 seconds for the answer. If it doesn't arrive in time, the condition doesn't match, for has none of these tags and is in none of these segments as well.
- Shopify's checkout editor ignores Who sees it, so it can show offers that real buyers don't see.
- Offers with conditions come first. In a place or an offer group, offers that have a condition show before offers shown to everyone.