What FBT does
A quick overview of Frequently Bought Together bundles and when to use them.
FBT — Frequently Bought Together — shows complementary products on a trigger product's page, each with a checkbox, and one button that adds everything the shopper has checked to the cart together, with an optional discount.
Why it works
FBT drives AOV when the bundle is genuinely useful. The classic example: camera + SD card + camera bag. Each item alone solves part of the problem; together, they're the complete kit.
Where it renders
- Product pages — below the Add to cart button by default, or in a spot you choose with an app block or snippet (see FBT placement rules). This is the only place FBT renders.
- When the bundle is added, the Oxify cart drawer opens (if the cart drawer is turned on).
How it differs from the other product page offers
Frequently bought together is one of three offer types in Product Page Upsell:
- Frequently bought together — the trigger product plus companions, bought in one click.
- Cross-sell — suggested products, each with its own Add button.
- Product add-on — optional extras shoppers tick to add along with the main product.
You choose how the bundle is built: pick the products yourself, or use Frequently bought together under Offer to let Shopify's recommendations (through the Search & Discovery app) supply them — Related products or Complementary products.
When to skip
If you don't have natural product pairings (a single hero product, no accessories), FBT won't help. Stick to volume discounts or cart upsells.