Post-purchase analytics

Tracked events

• pp_offer_shown — Offer was rendered to the buyer.
• pp_offer_declined — Buyer declined or the timer expired.
• pp_offer_accepted — Buyer accepted (includes revenue and items).

Dashboard metrics

Aggregated in the Post-Purchase Analytics dashboard:

• Total revenue and orders attributed to post-purchase
• Conversion rate (accepted ÷ shown)
• Per-funnel breakdown — which funnels are pulling weight
• Daily charts for trend analysis

Data freshness

15-minute TTL cache per shop. Data refreshes within 15 minutes of an event. Not instant — but near-real-time.

Performance impact

All analytics writes are fire-and-forget and never block the buyer. The post-purchase flow always feels fast, even when analytics infrastructure is slow.

Reading the funnel

• Low show rate — Triggers too restrictive, or matching funnel has no products in stock.
• Low conversion — Offer pricing/discount/wording isn't compelling.
• High decline + DOWNSELL conversion — Original UPSELL is wrong; downsell is the real winner.