Post-purchase analytics

Tracked events

• pp_offer_shown — Offer was rendered to the buyer.
• pp_offer_declined — Buyer declined or the timer expired.
• pp_offer_accepted — Buyer accepted and the item was added to the order (includes revenue and items).
• pp_offer_accept_failed — The buyer tried to accept but adding the item to the order failed. It is recorded separately and doesn't count as an acceptance.

Dashboard metrics

Shown on the Post-Purchase tab of Analytics (left menu):

• Revenue and upsold orders attributed to post-purchase
• Conversion rate (upsold orders ÷ impressions)
• Per-funnel breakdown — the Top performing funnels table shows which funnels are pulling weight
• Daily charts for trend analysis — every metric card has its own

Data freshness

There is no cache on this tab: each time you open it or change a filter, the numbers are read fresh. Impressions and accepted offers are recorded as they happen.

Performance impact

All analytics writes are fire-and-forget and never block the buyer. The post-purchase flow always feels fast, even when analytics infrastructure is slow.

Reading the funnel

• Low impressions — Triggers too restrictive, or the matching funnel's offers can't be shown (for example, the product is unavailable).
• Low conversion — Offer pricing/discount/wording isn't compelling.
• Downsell converts much better than its upsell — Compare the offer cards on the funnel's Upsells tab: the original upsell is probably wrong, and the downsell is the real winner.