Post-Purchase Upsell
Placement on Order Status vs Thank-You
Two surfaces, two configurations — how to place widgets on each.
This article is a draft and may be incomplete or change before publishing.
Shopify exposes two separate post-checkout surfaces:
Thank-You page
One-time confirmation page shown right after checkout. Most buyers see it once and never return.
Order Status page
Persistent page in the Customer Account hub. Buyers can return any time to check order status, view tracking, and reorder. Long lifetime — your widget can be seen days or weeks after the original order.
Configuring placement
Each widget can be placed on one or both surfaces, with separate copy if needed. Common patterns:
- Banner — Both surfaces with the same copy.
- FAQ — Both surfaces — useful before and after the order.
- OTO offer — Thank-You only (urgency works there; less so on a return visit days later).
- Video — Thank-You only (probably won't be rewatched).
Where to set this
Each widget's settings has placement toggles for "Show on Thank-You" and "Show on Order Status". Toggle independently per widget.