OTO and Thank-You analytics

Per-widget metrics

The Thank-You analytics tab tracks for each widget on the page:

• Impressions — Widget was viewed by the buyer.
• Clicks — Widget was interacted with (button, link, accordion expand, video play).

OTO-specific metrics

For Order Status Upsell offers, you also see:

• OTO conversion rate (clicks → completed second checkouts).
• Revenue attributed to OTO.
• Per-OTO breakdown when you have multiple OTOs.

Data freshness

15-minute TTL cache, same as the rest of the analytics system.

Reading the data

• High impressions, low clicks — The OTO card or widget isn't compelling. Test new copy.
• High clicks, low conversion — Buyers click but abandon at the second checkout. Reduce friction or rethink the upsell pitch.