Post-Purchase Upsell
OTO and Thank-You page analytics
Impressions and clicks plus OTO conversion and revenue.
This article is a draft and may be incomplete or change before publishing.
What's tracked
The Thank You Page tab of Analytics reports on the product recommendation (the OTO offer) shown on your Thank-You / Order Status pages:
- Impressions — The offer card was shown.
- Click rate — Clicks on the card's add-to-order button ÷ impressions.
The content widgets (Banner, FAQ, Image, Rich text, Trust badges) aren't measured separately.
OTO-specific metrics
- Conversion rate — Upsold orders ÷ impressions.
- Revenue — What buyers paid for the OTO items, after the funnel's discount.
- Upsold orders, Items sold, Revenue per view and Average upsell value.
An order counts as upsold once the buyer has paid for the added item; an item still unpaid after 30 minutes is removed from the order and isn't counted.
Reading the data
- Low click rate → The offer card or its copy isn't compelling. Try a different product, discount or wording.
- Many clicks but low conversion → Buyers add the item to their order but don't finish paying. Check that the offer and discount are clear.
- Use Top performing funnels to compare funnels side by side.
Where
Analytics (left menu) → Thank You Page tab.