OTO and Thank-You page analytics

Per-widget metrics

For each widget on your Thank-You / Order Status pages:

• Impressions — Widget was rendered.
• Clicks — Widget was interacted with.

OTO-specific metrics

• OTO offer conversion — Clicks → completed second checkouts.
• Revenue attributed to OTO.

Reading the data

• FAQ widget high clicks → buyers care about that question. Maybe surface it pre-purchase too.
• Banner high impressions, low clicks → CTA isn't compelling.
• OTO low conversion → second-checkout friction. Use post-purchase instead if available.

Where

Thank-You / Order Status → Analytics.