Triggers — Customer attributes
Match funnels by customer tag, history, language, or first-time vs returning.
Customer Tag
Match a Shopify customer tag. Example: vip, wholesale, returning. Tag-based segmentation is the most flexible customer trigger.
Customer Order History
First-time vs returning. Lenient by default — accuracy depends on whether the customer is logged in. Guest checkouts can't be reliably classified.
Customer Order Count
Numeric range — "buyers with 3+ orders see this VIP offer". Same caveat as Order History around guest accuracy.
Customer Language
Detected from the checkout locale. Use to show language-specific offers without translating every variant.
Once Per Customer
Limit the funnel to one match per customer ever. Prevents repeat buyers from seeing the same offer twice.
Reliability note
Customer triggers work best for logged-in customers. Guest orders limit what the funnel knows about the buyer. If you rely on customer triggers, encourage account creation.