Triggers — Customer attributes

To add these triggers, open Post Purchase, open a funnel and go to its Triggers tab. Under Choose Triggers, open Customer Attribute Triggers. Customer order history and Once per customer are on Basic triggers. Customer tag, Customer order count and Customer language are on Advanced triggers.

Customer Tag

Choose Includes or Excludes, type a tag and press Enter to add it. Matches the customer's Shopify tags (not case-sensitive). Example: vip, wholesale, returning.

Customer Order History

Choose Customer previously ordered or Customer never ordered. The editor notes that it only checks previous orders, not the current one.

This trigger isn't evaluated yet: it never matches. A funnel that depends on it alone won't show, and next to other triggers it has no effect.

Customer Order Count

Choose More than, Less than or Exactly equals and enter a number. For example, "buyers with 3+ orders see this VIP offer" is More than 2. The count comes from the customer's record in Shopify.

Customer Language

Click Add language and pick one or more languages. Matches the language (locale) reported for the customer's checkout. Use it to show language-specific offers.

Once Per Customer

The editor describes it as "After a customer sees this funnel, they won't see it again on any future orders". It isn't applied yet when Oxify picks a funnel, so it does not limit repeat views. Don't use it as the only trigger on a funnel: it never matches, so the funnel wouldn't show.

Reliability note

Customer tag and Customer order count read the customer's record in Shopify. If an order has no customer record, for example some guest checkouts, the customer has no tags and counts as having 0 orders. If you rely on these triggers, encourage account creation.