FAQ: Why don't post-purchase offers show every time?

Not every order shows a post-purchase offer — and that's expected. Some of it is Shopify's design, the rest comes down to your funnel settings.

What Shopify decides

Shopify only shows a post-purchase page on orders that qualify:

1. Supported payment method — Some payment methods can't be used for post-purchase offers (for example certain digital wallets such as Apple Pay or Google Pay, buy-now-pay-later services, bank-transfer methods, PayPal, store credit, cash on delivery, or an order paid entirely with a gift card). Those orders skip post-purchase.
2. Supported order type — Orders placed outside your Online Store (such as POS or draft orders), local delivery or pickup orders, orders in a currency other than your store's default, and orders with duties don't get one either.
3. Oxify is the selected app — Only one app is used for the post-purchase page. Make sure Oxify Post Purchase is selected under Post-purchase page in your Shopify checkout settings.
4. Buyer didn't leave early — If the buyer closes the page before the offer loads, no offer renders.

Shopify lists the current limitations in its product offers documentation.

What this means for you

Don't expect post-purchase impressions to match your order count one-to-one — some orders can never get an offer, and that's normal.

Compare to Oxify-side filtering

Separately, Oxify may skip an offer or a whole funnel when:

• No active funnel's triggers match the order — only one funnel is used per order.
• Hide offer if product is in original order is on and the buyer already bought that product.
• Hide entire product when out of stock is on and every variant is out of stock.
• An Automatic upsell offer finds no related product.
• The offer takes longer than about 8 seconds to prepare, so the buyer goes straight to the thank-you page.

Most of these are configurable in your funnel.