Frequently Bought Together (FBT)
FBT analytics
Per-offer analytics for FBT — impressions, clicks, adds, orders, revenue.
This article is a draft and may be incomplete or change before publishing.
Tracked metrics
Per FBT offer, you'll see:
- Impressions — The bundle was viewed (rendered on PDP / cart).
- Clicks — The "Add bundle" button was clicked.
- Adds — The bundle was successfully added to cart.
- Orders — The bundle was in a completed order.
- Revenue attributed — Total dollars from FBT-driven adds.
How fresh is the data
15-minute TTL cache. Data is near-real-time, not instant — refreshes within 15 minutes of an event.
Reading the funnel
- Low impressions — Trigger product gets little PDP traffic, or FBT placement is hidden by theme.
- Low click rate — Bundle items aren't compelling, or pricing isn't attractive enough.
- High clicks but low adds — Cart issue: variant unavailable, item out of stock, or technical bug.
- High adds but low orders — Customers add then abandon at checkout. Common — focus on cart drawer or checkout optimization.