Post-purchase analytics dashboard
Revenue, conversion, and slot-level breakdown for post-purchase funnels.
Top-level metrics
The Post-Purchase tab shows eight metric cards for the date range you pick:
- Revenue — Value of the items buyers added through accepted offers, after the offer's discount. Shipping isn't included.
- Impressions — Offers shown to buyers. Every offer counts, so a buyer who sees an upsell and then a downsell is two impressions.
- Revenue per view — Revenue ÷ impressions.
- Conversion rate — Upsold orders ÷ impressions.
- Purchased products — Products added through accepted offers (one per accepted offer, whatever the quantity).
- Upsold orders — Orders with at least one accepted post-purchase offer.
- Revenue per order — Revenue ÷ upsold orders.
- Average upsell value — Revenue ÷ purchased products.
Below the cards, Top performing funnels ranks your funnels by revenue, with each funnel's orders, items sold, impressions and conversion.
Slot-level breakdown
To see conversion separately for each slot in the funnel tree, open the funnel and go to its Upsells tab. Each offer card shows four numbers for the last 30 days — Views, Revenue, Rev. per visit and Conversion rate (hover an icon to see its name):
- Upsell 1 — Did buyers accept the first offer?
- Upsell 2 — Of those who did, how many accepted the second?
- Upsell 3 — Same logic for the third.
- Downsell 1, Downsell 2 — How are decline-path offers performing?
Daily charts
Every metric card has its own day-by-day trend chart. Turn on Compare to previous period to draw the previous period as a dashed line. Watch for drops after you change a funnel's triggers, offers or discounts, or after a Shopify checkout update.
Where
Analytics (left menu) → Post-Purchase tab. At the top you can change the date range, pick a funnel (All funnels or one funnel), filter by Device (All, Desktop or Mobile) and turn on Compare to previous period. Desktop includes any visit that isn't detected as mobile.
The Key Metrics cards at the top of the page also include Post-Purchase Revenue. The Post Purchase page also has an Overview with Post-purchase revenue, Total funnels and Total visits for a date range you choose.