Fixed minutes
Give each visitor their own countdown that starts when they arrive.
Fixed minutes starts a countdown from a set number of minutes for each visitor, beginning when they land on the page. It's the only countdown type that can repeat.
Set it up
Open the timer and go to the Content tab.
Under Timer Type, select Fixed minutes.
Enter the number of minutes. The minimum is 1.
Set Once Timer Ends.
Click Save.
The help text describes it precisely: The timer will count down from the current time to the end of the fixed minutes.
How it behaves
Each visitor gets their own countdown, so two people on the page at the same time can see different remaining times. This is the difference from Countdown to a date, where the deadline is shared.
Repeat Countdown
Fixed minutes is the only countdown type where Repeat Countdown works as an end action. When the countdown hits zero it starts over from the full duration.
On a date-based or recurring timer, the remaining time comes from configured dates rather than from when the visitor arrived, so there's nothing to restart — which is why the option isn't offered there.
See Once the timer ends.
Suggested durations
| Use | Duration |
|---|---|
| Cart urgency | 15–30 minutes |
| Product page offer | 20–60 minutes |
| Checkout deadline | 10–20 minutes |
Good uses
This price is held for you for 20 minutesYour cart is reserved for 15 minutesOffer expires in:on a product page
Be honest about it
A repeating fixed-minute timer that never actually expires is manufactured urgency. If a customer notices it reset, you've traded a sale for their trust. Use it where the deadline reflects something real — held stock, a reserved cart, a session price.
Tip
Under 5 minutes tends to feel like pressure rather than helpfulness, and it gives a customer no time to actually decide. 15–30 minutes reads as reasonable.