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Placement & targeting

Device targeting

Show the bar only on desktop, only on mobile, or on everything.

Device targeting lets you show a bar to desktop visitors, mobile visitors, or both. The Device targeting card is on the Placement tab.

Placement tab with the Device targeting card highlighted, showing the All devices, Desktop only, and Mobile only options

Set it

Open the announcement and go to the Placement tab.

Find the Device targeting card.

Choose All devices, Desktop only, or Mobile only.

Click Save.

The options

OptionWho sees the bar
All devicesEveryone. The default.
Desktop onlyDesktop and laptop visitors
Mobile onlyPhone and tablet visitors

When to restrict by device

Desktop only — for longer messages that don't fit comfortably on a phone, or when screen space on mobile is already tight.

Mobile only — for messages aimed at mobile behavior, like Tap to call us or an app download prompt.

All devices — for everything else. This is the right default.

Tip

Rather than hiding a bar from mobile, try setting a smaller mobile font size under Design → Typography. You keep the message and it still fits. See Typography.

Most storefront traffic is mobile. Setting Desktop only typically hides your message from the majority of your visitors — be sure that's what you want.

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