Views, clicks, and click rate
Read your announcement performance and use it to improve your bars.
The app tracks how many times each bar was seen and clicked, so you can tell which messages actually work.
See the 7-day summary
Open Oxify Announcement Bar in your Shopify admin.
On the Home page, find the Analytics (Last 7 days) card.
It shows three figures, each with a badge comparing it against the previous 7 days:
| Metric | What it counts |
|---|---|
| Total Views | How many times your bars were displayed |
| Total Clicks | How many times visitors clicked a bar or its button |
| Click Rate | Clicks divided by views, as a percentage |
An up arrow means the number improved versus the previous week; a down arrow means it fell.
See per-announcement numbers
Scroll to the Announcements table on the Home page.
Read the Views and Clicks columns for each announcement.
This is where you compare bars against each other and find the one that's carrying the campaign.
What a click rate is telling you
| Pattern | Likely cause | What to try |
|---|---|---|
| High views, very low clicks | The offer isn't compelling, or the CTA isn't obvious | Rewrite the title; raise the button contrast |
| Low views | Placement or targeting is too narrow | Widen the placement, or check the bar is published |
| Click rate falling week over week | Regulars have stopped noticing it | Refresh the message or rotate in a new offer |
| Clicks but no sales | The CTA lands on the wrong page | Point the link straight at the promoted product or collection |
Improving a bar
Note the current click rate as your baseline.
Change one thing — the title, the button text, or the button color.
Leave it running for at least a week.
Compare the new click rate against your baseline.
Change one variable at a time. If you rewrite the copy and recolor the button together, you won't know which one moved the number.
Tip
Deleting an announcement deletes its analytics history. If a bar has performed well and you want to keep the record, unpublish it instead.