Analytics
The performance metrics shown for each bundle builder, and how to read them.
Every builder in the Bundle Builders list carries its own performance figures, so you can compare builders side by side without opening any of them.
The metric columns sit between Status and Actions on the builders table (2 above).
The metrics
| Column | What it counts |
|---|---|
| Visitors | People who saw this bundle builder. |
| Total Rev. | Total revenue from bundles built with it. |
| Orders | Orders that included a bundle from this builder. |
| AOV | Average order value — total revenue divided by orders. |
| CR | Conversion rate — the percentage of visitors who bought a bundle. |
| Rev/Visitor | Total revenue divided by visitors. |
Each column has a tooltip in the app with the same definition, so you don't have to remember which is which.
Two messages you'll see instead of a number
| Message | What it means |
|---|---|
| No orders from this bundle builder yet | The builder is live but hasn't sold anything. Expected on something you just published. |
| Not enough visitor data to calculate this reliably | Too few visitors to produce a trustworthy rate. Applies to the ratio metrics — CR, AOV, Rev/Visitor. |
The second one is a guard against reading too much into a small sample. One order from three visitors is a 33% conversion rate on paper and means nothing in practice.
Which number to act on
Rev/Visitor is the one that tells you whether a builder is working. It folds conversion and order value together, so a builder that converts slightly worse but sells much bigger boxes still comes out ahead — which is usually what you want from a build-your-own-box page.
Use CR to judge whether the builder itself is easy to use, and AOV to judge whether your box sizes and discounts are pitched right.
Give it time
Rates need volume before they mean anything. A few hundred visitors on a builder is the rough point where CR and Rev/Visitor stop swinging on single orders. Before that, treat the numbers as directional.
Draft builders don't collect data
Only published builders record analytics. A builder sitting in Draft shows nothing, and the time it spent unpublished is simply absent from its history.