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Targeting

Choose where the offer appears

Show your quantity break on every product, a hand-picked list, a collection, or everything except some products.

Visibility lives on the Bundle Settings tab, in the Visibility card. Pick one of four modes.

The four modes

ModeThe offer shows onYou also pick
All productsEvery product page in your store.Nothing.
All products except selectedEverything, minus what you exclude.Excluded products and collections.
Specific selected productsOnly the products you choose.Products.
Products in selected collectionsEvery product inside the collections you choose.Collections.

Target specific products

Open your bundle and stay on the Bundle Settings tab.

In the Visibility card, select Specific selected products.

Click Select products.

In Shopify's product picker, search for and tick the products you want, then confirm.

The selected products appear as tags under the button, and the button shows how many you've picked — for example Select products (3). Click the × on a tag to remove that product.

Click Save.

Target a collection

Select Products in selected collections, then click Select collections. Every product in those collections shows the offer — including products you add to the collection later, which is what makes this the low-maintenance option.

Exclude a few products

Select All products except selected, then use Select products excluded and Select collections excluded. Good for keeping a volume deal off your sale items or gift cards. A product is left out if it's on the excluded list or in any excluded collection.

Limit it to one market

At the bottom of the Visibility card, under Markets, the dropdown starts on All Markets. Choose one of your Shopify markets to show the offer only to shoppers in that market. Use it to run a different deal per market on the same products.

When two bundles overlap

Only one bundle can show per product page. The more specific rule wins:

Specific selected products — highest priority.

Products in selected collections.

All products except selected.

All products — lowest priority.

So a store-wide bundle can run everywhere while a hand-picked bundle overrides it on a handful of products.

If two bundles share the same visibility mode and both match, a bundle targeted at a specific market wins over one set to All Markets. If they're still tied, the older bundle wins.

One exception: if a matching bundle is running an A/B test, its variant is shown and this priority order is bypassed entirely.

The Bundle deals list on Home shows each deal's mode under its name — All products, Specific products, Specific collection, or All products excluding specific — which makes overlapping rules easy to spot.

Test the widest setting first

If an offer won't appear, temporarily switch to All products. If it shows up, your targeting was the problem — not the app embed or the publish status.

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