Highlights
Add a short checklist of selling points to a tier — free shipping, 30-day returns, and the like.
Highlights are a small checklist of reassurances that render on a tier, each with an icon — ✓ Free shipping, ✓ 30-day returns, ✓ Ships in 24 hours. They render above the variant picker, so they're one of the first things a customer reads on the tier.
Unlike free gifts and upsells, a highlight isn't a product — it's a line of text with an icon, meant to remove a doubt right where the customer is deciding.
Add highlights to a tier
Open your bundle and go to the Offers tab.
On the tier you want, find the Add ons row and click Highlights. The button shows a count once you've added any — Highlights (3).
This adds your first empty highlight and opens the Highlights card.
Type the line of text — for example Free shipping over $50.
Click Add highlight for each additional line.
Click Save.
Options on the card
| Option | What it does |
|---|---|
| Icon type | One icon, shared by every highlight on this tier. See the list below. |
| Show highlights only when selected | Hides the whole checklist until the customer picks this tier. Off by default, so highlights are visible on every tier at once. |
| Remove Highlights | Clears every line on this tier in one click. |
Each line also has its own delete button, for removing a single highlight without clearing the rest.
Icon choices
| Icon | Icon | Icon | ||
|---|---|---|---|---|
| Check | Star | Delivery | ||
| Check circle | Star filled | Package | ||
| Shield | Gift card | Thumbs up | ||
| Confetti | Discount | Reward | ||
| Flag | Info | Arrow |
Pick None to show the text alone, no icon.
The icon is set once per tier — every highlight on that tier uses the same one. Different tiers can use different icons.
Style it
Highlights get their own group in three places on the Design tab:
| Tab section | Controls |
|---|---|
| Colors | Highlight text color and icon color. |
| Typography | Font size and font style. |
| Spacing & Sizing | Icon size. |
Where they show
Highlights render on the storefront directly below the tier's title and price, and above the variant selector — so a customer sees them before they've even picked a variant.
When to use them
Highlights work best as short, concrete reassurances rather than marketing copy:
| Good | Why |
|---|---|
Free shipping over $50 | Concrete, answers a real objection. |
Ships within 24 hours | Sets an expectation. |
30-day money-back guarantee | Removes purchase risk. |
Three lines is the practical limit — a checklist that runs longer starts to compete with the tier's own title and price for attention.
Different highlights per tier
Highlights are set per tier, not per bundle. Use that to make a bigger tier feel like even more of an upgrade — for example, only the 3-pack gets Free shipping and Priority support.